SHOULD WE APPROVE ‘BOBU: Merch & Marketing Fund’? (COMMITTEE PROPOSAL BY THE BOBU COMMITTEE)

Executive Summary

This proposal introduces a flexible, ongoing fund that empowers the Bobu Committee to design, produce, and distribute official Bobu-themed merchandise and creative materials. From small-batch products to collaborative drops with community artists, this initiative aims to expand Bobu’s presence through thoughtful, story-driven physical touchpoints.

By aligning merch with culturally relevant moments and opening the door to community-led ideas, this fund offers a strategic, lightweight way to proliferate Bobu’s IP beyond digital spaces, and build a shared ecosystem of creativity, collaboration, and play.

This is an opportunity to deepen engagement with Bobu’s world, grow visibility beyond the core holder base, and turn the lore we’ve built together into tangible experiences.

WHAT IS IT

Not a one-off drop. Not a factory of trinkets.

This would be a living fund that supports the thoughtful development of Bobu-themed products and creative campaigns, launched when the timing, idea, and energy are just right.

Expect:
• Community-informed merch
• Artist and designer collabs
• Limited-run drops
• Visuals, packaging, and lore that deepen Bobu’s presence

Everything from concepting to content will align with Bobu’s world and values 

SHOW ME THE MONEY

The proposal team is requesting $25,000 USD from the treasury to:

• Design and prototype Bobu-themed merch
• Cover production, packaging, and marketing costs
• Collaborate with artists, designers, and community creators
• Support fulfillment and storytelling around each drop

Targetting one to two drops per year, with room for more based on opportunity and demand.

Why vote yes?

• Community-driven: This isn’t about top-down merch decision. The fund will be designed to support community ideas artist collab,s and co-created drops that reflect the energy and creativity of the Bobu community. 
• It’s a Flexible Creative Tool: No waiting for lengthy approvals every time inspiration hits. With a rolling fund, the committee can act quickly on time sensitive opportunities that move the culture forward. 
• It’s About Quality, not Quantity: This isn’t a merch machine. It’s a selective, intentional approach to building real-world touchpoints that people actually want to own and that deepen Bobu’s relationship with the Azuki community. 

The full proposal, an example drop breakdowns, and fund mechanics can be viewed here: 👉 https://chirulabs.notion.site/Bobu-Merch-Marketing-Fund-Proposal-1cf58d5b12bf80678c74d365ee6a1c79

What should we, all the Bobus, do?

VOTE ON SNAPSHOT: https://snapshot.box/#/s:bobuthefarmer.eth/proposal/0x0dcd52bb91e7d4a2e4562893cd77aba18a97de3a5e69717c7bfb7456a6ce3d16